Basic Information
In the USA, Winsor & Newton Designer Gouache costs $6.35-9.75 with a few more expensive colors being $14.35. It’s cheaper in the UK at $6.05-$10.18 (probably due to the proximity to France where it’s manufactured). This means overall it’s on the lower-to-middle end of the (professional level) gouache price spectrum.
Buy here.
The company uses pure pigment in gum arabic binder without extra additives. I asked them if their gouache is vegan friendly, and they said yes except the following colors contain ox gall (animal biproduct): Intense Blue, Primary Blue, Burnt Umber, Ivory Black, Lamp Black, Prussian Blue, Sky Blue, Winsor green and Neutral Grey.” And of course, any colors which contain Pbk9 are not vegan. But this means the majority of their colors are vegan friendly. Yay!
The cap design is white and easy to open, and closes tightly. Even when dried gouache gets stuck on the rings, it seals tightly. I have some tubes that are over 3 years old and still moist!
Swatches
As you can see on my swatches I have a couple of the “cadmium-free” colors. I got these to see how they compare to the normal cadmium pigments, and to be honest I was disappointed. They look a bit more dull than the original cadmiums. In addition W&N doesn’t reveal what pigments they use in those colors. I am doing my own lightfast tests on all of the colors I own including the cad-free ones, so time will tell how permanent they are. My core set of colors are lightfast, but they do sell some colors with known fugitive (fading) pigments, so be careful when you choose your set.
For my mixing card and demo below I used:
- Cadmium Lemon Yellow (BUY)
- Winsor Red (BUY)
- Quinacridone Magenta (BUY)
- Ultramarine Blue (BUY)
- Cobalt Turquoise Light (BUY)
- Lamp Black (BUY)
Performance
Out of the tube this gouache is very creamy. Most of the colors are extremely opaque as well. It doesn’t seem to clog my brush hairs as much as some of the other brands like Royal Talens or Daniel Smith did. I’ve always been able to rely on the opacity of this gouache, and in fact it’s a competitor for ‘best opacity’ with Holbein which I consider to be the most opaque gouache. But I much prefer the consistency of Winsor & Newton.
Out of all the gouache I’ve tried, I think these mix with water the best. Some gouache becomes goopy or extremely transparent even with a tiny bit of water, but I find these play well with water.
Conclusion: Winsor & Newton Designer Gouache is extremely reliable, which is probably why I keep buying it after 5 years. In addition it’s very affordable, and the majority of the colors are opaque and lightfast. It performs really well and allows me to use it diluted and thick and opaque without issues. A winning combination!
Note on colors: Since I have the most years of experience with this gouache over all the other brands, I have more thoughts to share for those of you interested in growing your gouache collection!
I have to admit some of my tubes are quite old…over 4 years at least. I noticed some of my older colors are more sticky than the new tubes. The newer colors are brilliantly creamy and flow smooth over the paper, and are a complete joy to paint with.
Regardless of age, the colors are very opaque. This is a very good thing, since some of those older colors need a touch of water to flow better. So if this happens to you, just know it’s normal. What helps me is to load up my brush with whatever color I’m using, and touch the very tip/corner of the brush into the water. This gives it enough moisture to work like new.
Now for a couple specific color issues I’ve noticed over the years. W&N’s Cobalt Turquoise Light is one of my favorite colors of any gouache brand. However after buying at least 10 tubes of it over the years, I’ve noticed that it always seems to be gooey. OK, very gooey. Even sticky. However, it’s extremely opaque, so adding a tiny bit of water instantly creates a creamy flow and solves that issue (as long as you don’t add too much water). It also dries the slowest out of all the colors.
I noticed two colors in particular dry slightly shiny. Prussian Blue and Primary Blue. In my opinion, the Primary Blue dries too shiny to even call it gouache. It looks more like acrylic. Maybe I have a defective tube? I don’t use that color anymore, so it makes me wonder if the binder is old and that effects the matte quality? Curious…
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Hi Sarah! Love your work and follow your YouTube channel!
Did you experience gouache going bad? (Beyond drying in the tube) I live in Brazil and buy art supplies here is a nightmare. There is shortages and some products simply disappear after some time. I’ve made a big stash of W&N gouache, and as I don’t paint too often, probably will last a decade. Some of the colors has a slight smell, with I do not find strange, but I heard some people saying quality gouache is absolutely odorless, and if has smell, it’s something wrong.
Thank you!
What’s the difference between the “designer” set and the “regular” gouache set? The regular one seems to be much cheaper…
I think “Regular” Winsor & Newton Gouache is the student grade which might include more fillers hence cheap price and Winsor “Designer” Gouache is artist/professional grade.
Hi Sarah, my prussian blue is also extremely shiny, more so than primary blue. I bought prussian blue in m graham and also holbein to try but those too are too shiny. Have you come across a prussian blue that’s not shiny? It’s my favorite color but the shine is killing me.
I don’t have prussian blue in all the brands, but I checked and the two that are not shiny are Shinhan and Royal Talens
Hi Sarah having just purchased a set of gouache from Winsor and Newton that does not say “Designer” gouache, I’m wondering if there are two sets of gouache and wonder if you can shed light on what the amending to designer gouache is. Thank you for this post, videos and everything else I follow you on. I found you about a month ago when I learned about gouache for the first time.
Different brands call their gouache different things. All gouache used to be called “designer” because it was made for graphic designers. Now it’s just a name.
Hi Sarah, I was researching gouache brands and came across your blog. Your passion for the medium is evident in your wonderful writing and helpful critiques! I am impressed by your knowledge and talent, not to mention the Scottish coastal seascapes in this blog post that are excellent.
Thanks!
@jhartistwriter on IG
Hi Sarah! Another Sarah here — I’m in California and found you by Google image searching a pic of my own color scales. Thanks for the review of the gouache as I wondered about it. but mostly I wanted to say how amazing the shadows are in your painting. I only just started doing shadows in transparent red oxide mixed with ultramarine but had not thought of the shade you used. So realistic and soft. I did not know they had dunes with grass and beaches in Scotland I guess I er here we think it’s all heather and grouse and stone with lichen. Well nice to “meet” you.
Windsor Newton I have a limited palette and I’m very lucky my husband is a paint chemist and deals with paint tints that means everything is already blended a plus in my book and he explains how the process works mostly it goes right over my head ah yeah! so he has made up the watercolour base,and gouache base for me,just like my acrylic paints the base for that as well very blessed saves so much money on my part, there were a couple of paints that had mould in them normal crimson red and cad yellow but he made Alizarin crimson I’ve had no troubles and ultra marine blue my fav colours, the acrylic paints are Josonja from Chroma and Atelier their made in Australia both are for pro -artists and beginners thats something to look into but they don’t make gouache or watercolour ,oils for those wanting to use something different.
Hi Sarah,
I have been binge watching your videos & I finally went out for my very first Plein air painting on Saturday. It went really well & I can’t wait to go again! You are an excellent teacher, thank you!!!! I bought a set of tiny Holbein tubes but plan to buy Winsor & Newton next. Would Indigo be a suitable substitute for Prussian Blue? They look very similar in swatches & I’ve read that Prussian Blue has issues with fading.
I don’t really know how stable Indigo is, but I do love that color! It’s basically just phthalo, ultramarine and black mixed together, so it should be fine.
Hi Sarah thank you for your helpful analyses! I have W&N gouache paints and some Schmincke. I completely understand and agree with your position on animal products; I just didn’t realise until recently what goes into some of these paints. I’m leaving a message because I have doubts about W&N gouache. I’m concerned about lightfastness and I’ve found it difficult to be sure what pigments they use. Watercolours seem to be more straightforward in this respect than gouache. Recently I came across the Derwent pastel palette. These are definitely student quality and several are not lightfast. My problem is that I’ve found them surprisingly useful for quick sketches, especially on the move, and I’m not sure how to replicate this with good quality artist’s gouache. I’m investigating whether or not it’s possible to put tube gouache into pans, as you can with watercolours
You can see might lightfast test results on the gouache database page. I also have several posts and videos about using gouache in pans (dried). Happy painting!
What type of facial mask should I use to protect myself from chemicals/preservatives in W/N designer gouache?
The pigment is not airborne once it’s in paint form. But if you have sensitive smell or skin you could work in a well ventilated space and wear gloves. That is not exclusive to any brand or type of paint either. Watercolor and gouache are probably the safest since you don’t need to use solvents (unlike oils)
The water based oils have very little smell in tube form
I second your thoughts on WN cobalt turquoise light. I’ve been wondering if I should let it dry out or if I should mix in some zinc white to thicken it up. I like WN, but I also like Holbein and it’s common here in Washington State. Turquoise is very runny and it separates from the binder so I have to stir it even after a day. Love your web and YouTube and Patreon. I’m sooo sorry about Vader. Lost my dog Snowy two years ago and I miss her terribly. Sara
Hiya Sarah,
In your main Database page, it states that the listed W&N colors are non-vegan because they have bone black, but here it states it’s because they have ox gall. Would you be able to clarify? It feels like in the hunt for vegan gouache, I will have to do some compromising if I want to also preserve lightfastness. For whatever reason, bone black seems more of an acceptable compromise for me versus ox gall.
Thanks! Julie